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Bicycle Benefits: Increasing city-wide support for biking.
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Building area-wide support for biking is a priority of many community shops/projects. Increasing a shop's reach to all area bike riders and small businesses will enhance the area's bike culture and create a more diverse and community supported shop. Bicycle Benefits is an easy tool which increases ridership, connections and support for area bike riders. In addition, it will generate a regular revenue stream for your project.
Organized by passionate individuals, ambassadors and community shops, Bicycle Benefits is a collaborative effort that every shop can learn from or head up on a local level.
The program is an open sourced campaign that is supported by 2,700 locations in the US.
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anglais
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Approche communautaire